RSI Institutional exists to respond to the particular needs of institutions seeking to cultivate major gift resources to expand their vision and mission:

A major gift campaign at its best is conducted with donors who are passionate about your organization and are ready to help you with an exciting new effort to expand your mission. By building on what you already know about your donors, RSI can help you to develop individual connection plans for each donor that will be cultivated for a designated gift. Throughout the course of the campaign we will actively seek to review your development process and to initiate specific training where necessary to maximize impact. RSI is committed to a donor friendly philosophy of solicitation. We will focus on honoring donors through asking and strengthening relationships rather than just raising funds.

A campaign can be a great way for non-profit organizations to connect with their donors in a deeper way. The intentional relationship building and connection that develops through the campaign process can challenge both the donor and the organization to a renewed level of commitment to the vision and purpose of changing lives.This renewed commitment, if cultivated appropriately, can lead to a life long relationship that will not only stabilize giving, but provide opportunity for the organization to receive life-time legacy gifts from their donor partners.

Major gift campaigns can also enhance capacity building through:

• The development of an intentional moves management process that encourages donors to grow in their giving

• The addition of new service offerings that creates multiple opportunities for donors to identify their personal passion points for giving.

• The intentional communication of a strategic plan that enables larger gifts as vision and organizational purpose are brought into clearer focus for high capacity donors.

• The deliberate invitation of new donors to partner in the ongoing ministry of an organization to stabilized donor infrastructure.

• The expansion of funding sources that will lead to future giving

• A best-practices development program with staff, volunteers, systems, communications materials and future plans.